Katharina Köth

Founder & Experience Director

Effortlessly matching customer needs with brand promises and technical opportunities, Katharina has been responsible for the conceptual development of numerous high-profile digital products, platforms and services.
— From creating holistic brand ecosystem strategies to conceptualizing algorithms and directing interdisciplinary teams to realize an experience vision.

Previously: Freelance, Creative Director/UX at Jung von Matt
Currently: Guest lecturer at Berlin University of the Arts

Most notable projects: Redesigning the mobile Mercedes-Benz car configurator, Concept & UX development of "Der Tag" and redesigning digital ecosystem for FAZ, Creative co-direction for the full-service brand launch of bilder.de