Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Uncovering biases and clichés in personas
self-initiatedExplaining the core concepts of Generative Al
self-initiatedIntroducing the principles of Processual Thinking
with MDR / KCDDIdentifying digital business opportunities
with MUSONOptimizing donation opportunities
with Humor Hilft HeilenUncovering the roots of a recurring issue
with sonnenBeing vulnerable for Good
with Deutsches Theater BerlinIdentifying growth opportunities in a saturated market
with MasterplanAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
