Hi, I'm Katharina, a UX and Strategy Director.

I help teams understand complex problems before jumping to solutions.

The way I work
tends to fall into three categories.

Not always in this order, and sometimes all at once.

1 Exploring what's actually going on.

Something isn't working, or it could be working better, and the team just didn't have the distance to see the full picture yet. Together we map the situation, trace root causes, and find the right question before jumping to solutions.

Methods & Skills: Problem Framing · Research Design & Synthesis · Audience Segmentation · Competitive Analysis · Market & Trend Analysis · Opportunity Mapping · Systems & Process Mapping · Root Cause Analysis · Scenario Development · Customer Journey Mapping

2 Experimenting with ideas.

At some point, a problem needs to stop being a conversation and become something tangible istead. Something we can react to and learn from: scenarios, prototypes, small experiments. Anything that is light enough to throw away but also concrete enough to base decisions on.

Methods & Skills: Concept Development · UX & Information Architecture · Information Design · Service Design · Content Strategy · Conversational Design · Prototyping & MVP Scoping · Design Sprint Facilitation · Dataset Curation

3 Empowering your team.

It genuinely matters to me that once I leave a project, you and your team own it. Therefore, we can build custom frameworks, workshops and knowledge transfer setzos. I hope that you'll never need to with me on the same problem twice, but I'm happy if you come back with a new one.

Methods & Skills: Brand Strategy · Brand Ecosystem Design · Product Strategy · Custom Framework Development · Workshop & Sprint Design · Co-Creation Projects · Skill Gap Analysis