Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Uncovering the roots of a recurring issues
with sonnenExploring the diversity of synthetic personas
self-initiatedValidating a business idea
with ThemisIdentifying growth opportunities in a saturated market
with MasterplanTraining the next generation of creatives
with JVM-AcademyEstablishing an innovation sandbox
with ZEIT OnlineUncovering biases and clichés in personas
with Media Lab BavariaFighting Desinformation
with Mitteldeutscher RundfunkAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
