Hi, I'm Katharina, a UX and Strategy Director.
For 15+ years, I'm crafting user- & data-informed strategies, and translate them into scenarios and prototypes.
As a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
Identifying growth opportunities in a saturated market
with MasterplanUncovering biases and clichés in personas
self-initiatedMatching markets and business models
with Shell Renewables & Energy SolutionsTraining the next generation of creatives
with JVM-AcademyValidating a business idea
with ThemisExplaining the core concepts of Generative Al
self-initiatedOptimizing donation opportunities
with Humor Hilft HeilenUncovering the roots of a recurring issue
with sonnenAs a freelancer, I support teams, leaders and organizations in making confident, sustainable decisions. For example by:
All of these projects share the Creative Complexity mindset of approaching complex situations with creative lightness.
Therefore, projects usually aim for one of these goals:
Exploring
the roots and causes of whatever question, gut feeling or challenge you're facing.
Experimenting
with ideas, scenarios and prototypes to identify and evaluate solutions.
Empowering
your team to understand underlying dynamics to make confident decisions.
