Katharina Köth

Experience & Strategy Director

Previously: R&D Fellow at Media Lab Bavaria, Director Editorial Product Development at ZEIT ONLINE, Creative Director/UX at Jung von Matt. Guest Lecturer for UX Strategy at the Berlin University of the Arts, JVM-Academy and Brand Academy Hamburg.

Recognitions from: Art Directors Club, Effie Awards Germany, European Digital Media Awards, German Digital Awards, iF Design Award, INMA Global Media Awards, The Lovie Awards, The One Show, Red Dot Design Award, Webby Awards.

For the last 15+ years, I have been responsible for the conceptual development of numerous high profile digital products, platforms and services. — From creating holistic brand and product ecosystems to conceptualizing algorithms and directing large interdisciplinary teams to launch fully realized brand experiences.

I’m happy to support you and your team with different skills and approaches. Together, we can:

1 Explore an issue that needs your attention, but you just don't find the time or capacity for.

From exploration, you will gain clarity, strategic confidence, focus & further knowledge gained along the research process.

Audience Segmentation Brand Positioning Competitive Analysis Custom Framework Development Market Analysis Metatrends Analysis Opportunity Analysis Problem Framing Root Cause <> Effect Analysis Scenario Development

2 Experiment with solution ideas to make scenarios and decisions more tangible.

Through experiments and prototypes, we bring hands-on and light-weighted validation to decision-making and prioritization processes.

Conversational Design Dataset Curation Design Sprint Facilitation Prototyping Process Design Feature Scoping User Research Iteration

3 Empower your team to make confident decisions independently.

You’ll never work with me on the same problem twice. Your team will gain ownership and autonomy when approaching similar situations in the future.

Co-Creation Projects Curriculum Development Custom Workshops Design Expert Talks Inspirational Keynotes Skill Gap Analysis Knowledge Transfer Train the trainers Workshop Facilitation

You can also invite me to make big gestures and bold claims* at workshops, talks & other mentoring formats.

* usually critical but fair, nuanced and backed with research

Against Magic: An intro to Generative AI for non-machine learning people.

for: beginners to intermediates

This talk gives a non-technical overview of AI, shows how Generative AI models work and introduces different approaches to wrangle the models, from zero shot prompts to “Baby AGI” simulations.

Go with the (user) flow: An intro to User Experience Design.

UX Strategy

for: beginners

This hands-on workshop introduces the two key components of UX: 1 process-based thinking and the anatomy of the user journey, and 2 user-centered thinking with an needs and motivation focus.

Who are those people? Anecdotes from talking to the machine.

for: beginners to experts

This talks shares the results of an analysis of prompting 10 LLM with 24 persona iterations. Among other observations, the talk shows how eerily similar the responses are across models.

Sprint to Failure: Why the Design Sprint won’t work for you and how to make it better.

Innovation Design

for: intermediates

This session analyzes why Design Sprints - esp. in media companies - often don’t work out as promised, and explains how to approach it differently.

States of Being: Inclusive ideas for modern user-centric methods.